YARA Digital Farming - Agricultural Technology
Yara grows knowledge to responsibly feed the world and protect the planet. Supporting our vision of a world without hunger and a planet respected, we pursue a strategy of sustainable value growth, promoting climate-friendly crop nutrition and zero-emission energy solutions. Yara’s ambition is focused on growing a climate positive food future that creates value for our customers, shareholders and society at large and delivers a more sustainable food value chain.
About the Unit
For over a century, Yara has worked to feed the world and protect the planet, and our mission is to do so responsibly and sustainably. Yara provides crop nutrition products, solutions, and knowledge to 20 million farmers across 160 countries and has helped to reduce NOx emissions by 1.4 million tons in 2016. That's equivalent to all the NOx emissions produced in France or Germany. With this level of reach, you'll be able to make a real and tangible impact on your work.
A newly established global unit called Digital Farming has been created within Yara to use digital solutions to help us achieve this goal. We are building solutions for farmers, constructing hardware and sensors, crunching satellite data, applying artificial intelligence, and turning research results into solutions. Our team is made of designers, software engineers, hardware developers, data scientists, solution managers, and product owners. The success of Digital Farming and its solutions is a key priority within Yara, and we plan to significantly grow our global business presence in this field.
About the Role
This role will make you a generalist, a high-level professional, who is able to cover several disciplines within performance and growth marketing. You'll learn the basics of the most important marketing channels such as Facebook Advertising, Google Ads, programmatic, and more.
Your internship will be divided in two phases: a first phase where you will learn everything about performance marketing, and a second phase where you will apply these new acquired skills to experiments (A/B Tests, lift tests, etc) together with the experimentation team.
First part of the internship:
Assist performance marketing managers in their day-to-day marketing operations in paid acquisition channels (all channels but a stronger focus on paid social)
Work closely with the team to create reports, learning how to analyse performance trends and test hypotheses to help shape go-to-market strategies, as well uncover creative and optimization best practices.
Run constant marketing experiments on different marketing channels and document learnings
Monitoring the Atfarm social media platforms, suggesting tactic adjustments as needed.
Collaborate with cross-functional stakeholders to develop market share and competitors’ insights
Support campaign content delivery quality assurance (including learning how to create ratios for diverse ad formats).
Assist in creating streamlined processes and documentation to communicate campaign strategies.
Support quality assurance on BI data for the different channels to ensure data accuracy
Second part of the internship:
By keeping some of the above-mentioned capabilities, you will also:
Support the Growth and Experimentation Manager to run experiments effectively.
Define the KPIs, the benchmarks, and the triggers to run experiments together with the stakeholders.
Be responsible for running x-discipline experiments within the growth team, their reports, and their documentation. The presentation of the learnings to the various stakeholders across the company will be done together with the discipline leads.
Enrolled as a student or recent graduate of creative studies, marketing, business administration or another related area
Foundational knowledge and Interest in marketing strategies, including continuing education of new marketing tactics and tools.
Verbal and written communication skills in English (German, Spanish, or other European languages is a plus)
Proficiency with spreadsheets and presentation software
Aptitude with various social media platforms as well as the basic data tracking tools associated with them
Ability to quickly learn and process information
Organizational and time management skills
You have a strong analytical mindset, and love to deal with data and numbers. You can write and read reports.
You are creative and like to challenge the status quo, keeping your mind open to new scenarios and opportunities.
You have an interest in agriculture and its effect on the world. You like to have an impact with your job and increase sustainability in this field.
What we offer:
Your Learning Curve:
Performance Campaigns: You will learn how to run effective tests in the ongoing campaigns. You will learn about segmentation, target audiences, tone of voice, etc
Tests: you will learn the difference among the several way of testing things (split tests, lift tests, etc).
CRO: you will learn about conversion rate optimization across all the touchpoints, from campaigns to product design.
Project Management: you will assist and learn how to set up, organise, and run projects effectively across different disciplines.
Analytical Skillset: you will learn how to read the campaign results and turn quantitative data in qualitative learnings. You will be able to understand the results of the experiments and present them to the stakeholders.
Evolving tech development division of an established agricultural products and services company.
Explore and develop digital, software, hardware products, which provide value to farmers, smallholder communities and the value chain.
Be part of our mission to build sustainable solutions that benefit humanity and the environment.
Support for personal development, training and continuous learning.
Commitment to using new technologies and frameworks, meetups, and knowledge sharing.