Dawn Denim stands for sustainable and fairly produced jeans that not only fit perfectly, but also fit perfectly into our time. We’ve been working in the fashion industry for quite some time now and know that something needs to change. We have a vision of a just world, in which fair fashion production is the norm. Ethical fashion – without abandoning design and quality – is possible. With our own factory in Saigon, Vietnam we work daily on proving this. Distributed in more than 180 stores (6 different countries) and with a 2-digit growth Dawn is on its way for the fashion revolution.